Privacy policy

This Privacy Policy applies to Decanted Aromas and explains how we collect, use, store and protect information relating to users of our website.

This policy outlines the areas in which user privacy is relevant and explains the responsibilities of both the website and its users. It also describes how personal information may be processed, stored and protected when you use our website.

Decanted Aromas takes user privacy seriously and aims to handle personal information responsibly and in accordance with applicable UK data protection laws.

Use of Cookies

Our website uses cookies to improve the experience of visitors and to support the operation, performance and functionality of the website.

Where required, visitors will be given the option to accept or reject non-essential cookies.

Cookies are small files stored on a user's computer, phone or other device. They can be used to remember preferences, understand how visitors interact with the website and support features such as analytics, advertising and conversion measurement.

Users who wish to restrict or block cookies can usually do so through their browser or device settings. Please note that disabling certain cookies may affect how some parts of the website function.

Our website may use analytics services, including Google Analytics, to help us understand how visitors use the website. These services may use cookies or similar technologies to collect information relating to website visits and interactions.

We may also use advertising and conversion-tracking services such as Google Ads and Meta Ads. These services may use cookies or similar technologies to measure advertising performance, understand conversions and help improve the relevance of advertising.

Other cookies may be placed by third-party service providers where necessary for services such as payments, website functionality, marketing, referral tracking, analytics or advertising.

Where permitted by applicable law, we may collect first-party information such as email addresses and share hashed or otherwise appropriately protected information with advertising platforms for purposes including conversion measurement, audience creation and advertising performance.

Contact & Communication

Users who contact Decanted Aromas may provide personal information such as their name, email address, order information or other details necessary for us to respond to their enquiry.

Personal information provided through our website, email or other communication channels may be used for legitimate business purposes, such as:

  • Responding to questions or requests

  • Processing and managing orders

  • Providing customer support

  • Communicating about purchases

  • Handling returns or refunds

  • Delivering marketing communications where permitted

  • Improving our products, services and website

  • Measuring website and advertising performance

We process personal information where we have an appropriate lawful basis, including fulfilling contracts, complying with legal obligations, pursuing legitimate interests or obtaining consent where required.

Personal information may be shared with trusted service providers where necessary to operate the website, process payments, fulfil orders, provide delivery services, send communications, analyse website activity or support advertising and marketing activities.

We do not sell personal information to third parties.

Email Newsletter

Decanted Aromas may operate an email newsletter used to inform subscribers about new fragrances, product launches, promotions, offers and other relevant updates.

Users may subscribe voluntarily through forms provided on our website.

Marketing communications will only be sent where an appropriate legal basis or permission exists under applicable law.

Email marketing services may include tracking technologies that allow us to understand whether emails have been opened or links have been clicked, where legally permitted.

Information collected may include:

  • Email opens

  • Link clicks

  • Dates and times of interaction

  • Engagement frequency

  • Campaign activity

This information may be used to improve future communications and provide subscribers with more relevant content.

Subscribers may unsubscribe at any time by using the unsubscribe link included in marketing emails or by contacting sales@decantedaromas.co.uk.

External Links

Our website may contain links to external websites operated by third parties.

Although we aim to link only to relevant and reputable websites, Decanted Aromas does not control the content, security or privacy practices of external websites.

Visitors should review the privacy policies and terms of any third-party websites they choose to visit.

Decanted Aromas is not responsible for the privacy practices, content or operation of external websites.

Adverts and Sponsored Links

Our website may contain advertising, sponsored content or links associated with third-party advertising services.

Advertising providers may use cookies or other technologies to measure interactions, referrals or conversions, subject to applicable consent requirements.

Clicking on an advertisement or sponsored link may direct users to an external website operated by a third party.

Users should review the privacy policies of those external services before providing personal information.

Social Media Platforms

Decanted Aromas may use external social media platforms to communicate with customers, promote products and share content.

Any interaction carried out through third-party social media platforms is also subject to the terms, policies and privacy practices of those platforms.

Users should exercise care when sharing personal information through public or social media channels.

Our website may also include social-sharing features that allow visitors to share content through third-party platforms. Those platforms may collect information relating to users' interactions with those features.

Payment and Order Information

When you place an order, information may be collected including your:

  • Name

  • Billing address

  • Delivery address

  • Email address

  • Telephone number

  • Order details

  • Payment-related information

Payment information is generally processed securely by third-party payment providers and ecommerce platforms, including Shopify, rather than being directly stored by Decanted Aromas.

We may retain order and transaction information where required for accounting, tax, fraud prevention, customer service or other legitimate business purposes.

Data Security

Decanted Aromas takes reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

We use secure ecommerce infrastructure and trusted third-party service providers to help protect customer information.

However, no method of electronic transmission or storage can be guaranteed to be completely secure.

Data Retention

Personal information will only be retained for as long as reasonably necessary for the purpose for which it was collected, or for as long as required by applicable law.

Retention periods may vary depending on the type of information and the reason it is being processed.

Where information is no longer required, we will take appropriate steps to securely delete or anonymise it.

Your Rights

Under applicable UK data protection law, you may have rights relating to your personal information, including the right to:

  • Request access to personal information we hold about you

  • Request correction of inaccurate information

  • Request deletion of certain information

  • Object to or restrict certain processing

  • Withdraw consent where processing is based on consent

  • Request portability of certain personal information

  • Request information about how your data is used

  • Lodge a complaint with the Information Commissioner's Office (ICO)

Requests can be made using the contact details below.

You may also contact the Information Commissioner's Office at www.ico.org.uk.

Changes to This Privacy Policy

Decanted Aromas may update this Privacy Policy periodically to reflect changes in our website, business practices or legal obligations.

Any changes will be published on this page.

Contact Information

If you have any questions about this Privacy Policy or how your personal information is handled, please contact:

Decanted Aromas

Email: sales@decantedaromas.co.uk